About Us
Rakhman Ismailov
Co-founder & Technical Lead
Markus Hadebe
Co-founder & Brand Director
WHO ARE WE?
BorzFuel Nutrition was founded by two athletes with a shared vision: to develop performance-driven supplements rooted in real training experience and science-based formulation.
After years of grappling, striking, and dealing with recurring joint pain, we became frustrated with underdosed, overhyped products that didn’t deliver. That’s why we created Ultra Joint Flex — a targeted joint support formula made for athletes who demand more from their bodies.
Whether you’re on the mats, in the gym, or getting back from injury, we built this to help you move better, recover faster, and train harder — without limits.
STORY BEHIND OUR COMPANY
Our misson
We’re here to make supplements that actually help. No gimmicks, just clean, effective formulas that support your joints, recovery, and overall performance. Whether you’re training hard, coming back from an injury, or just trying to stay active, we want to help you keep moving and feeling strong
Our vision
We want to change how people think about recovery. Too many products are all talk. We’re building something better, supplements that do what they’re supposed to, so you can train smarter, stay consistent, and keep doing what you love for the long run
HOW WE WORK
1. Built from Experience
Everything starts with our own journey as athletes. We’ve dealt with pain, setbacks, and long days on the mats — so we know what’s needed. Every decision is based on real needs, not marketing trends.
2. Backed by Science
We take the research seriously. Our formulas are made using ingredients that are studied, tested, and proven to support performance, recovery, and long-term joint health.
3. Community First
From the people who train every day, to those just getting started again — we listen. Feedback, conversations, and collaborations with fighters, grapplers, and gym-goers shape how we move forward.
Rakhman Ismailov
Co-founder & Technical Lead
I started martial arts early with karate and got hooked fast. It wasn’t just a hobby — I trained hard, competed a lot, and did pretty well. I ended up winning Norwegian championships and even a world championship in Shotokan karate. Those years taught me focus, discipline, and how to stay sharp under pressure.
When I was 15, a friend introduced me to grappling. I showed up not knowing much, but that first session completely changed everything. I fell in love with the pace, the mental chess, the grind. Since then, I’ve been training BJJ consistently — over six years now.
Grappling isn’t just a sport for me. It’s something that challenges me, humbles me, and keeps me coming back for more.
Markus Hadebe
Co-founder & Brand Director
I grew up chasing a football dream. Trained every day, gave it everything — all in. But like it goes for many, life shifts. I found the gym, started lifting, and stayed active. Then one day, a friend who’s been doing judo since he was a kid invited me to a grappling session. That day changed everything. I stepped on the mats and instantly fell in love with the sport. Grappling gave me a new purpose, a new grind — something raw and real. I started training every day, sometimes two sessions a day. But pushing your body like that comes at a cost. My joints started barking back. Knees, elbows, everything. That’s when I realized: we need something better. Not another “wellness blend.” Not another hype product. Just something that works — for real fighters, by real fighters.
Trusted by athletes. Proven by results.
We’re proud to support thousands of customers in moving better, recovering faster, and staying active — every single day. BorzFuel is more than a supplement. It’s a commitment to better performance and long-term health.
Testimonials
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Frank McDonald
IT Specialist
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Kelly Miller
Manager
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Melissa Paterson
Designer
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Gregory Tulson
Film Maker